Shares of rising Chinese e-commerce star PDD Holdings (NASDAQ: PDD) are rising themselves Monday morning, up 3.8% through 10:05 a.m. ET. The reason?

Last night's Super Bowl featured a long list of commercial advertisers. One of the most often repeated ads over the course of those five quarters of football featured an orange-themed paean to shopping on fast-fashion website Temu -- which as it so happens is owned by PDD Holdings.

This morning, Temu investors aren't exactly shopping "like a billionaire." But they do seem to be reacting positively to the ad, and bidding up the shares modestly on hopes the additional exposure will bring in lots of new U.S. customers.

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Source Fool.com