Why PLBY Group Stock Is Rocketing by as Much as 33% This Week

Shares of PLBY Group (NASDAQ: PLBY), which describes itself as a pleasure and leisure lifestyle company, are rising by as much as a third this week. By roughly midday on Thursday, the shares were still up a hefty 30% or so.

Big moves aren't unusual in this stock, which has specifically worked to attach itself to key market themes, like non-fungible tokens. These efforts have stoked investor interest off and on, depending on Wall Street's mood, since the company went public via a blank-check company in February. This week, the company is clearly getting a lot of interest from investors based on two new business updates.

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Source Fool.com