Why Peloton Interactive Stock Is Like Steroids for Your Portfolio

In some ways, Peloton Interactive (NASDAQ: PTON) is doing for exercise equipment what Apple did in the personal computing market. It has taken a mundane product and made it feel special.

That's an impressive feat given that the exercise equipment market has been crowded for a long time. Competitors like NordicTrack offer equipment with many of the same features as a Peloton Bike, but the latter has the benefit of connecting owners with a growing community of workout enthusiasts. Peloton's willingness to spend heavily on marketing has helped it build a powerful brand, generate amazing sales growth, and deliver big returns for investors.

And the best is yet to come. 

Continue reading

Source Fool.com