Why Peloton Interactive Stock Is Running Higher Today

Shares of Peloton Interactive (NASDAQ: PTON) were running 7% higher in morning trading Friday on no company-specific news, though there continues to be confusion surrounding the development of the Prime Bike by connected fitness-equipment maker Echelon and Amazon (NASDAQ: AMZN).

The sale of the stationary bike was heralded as Amazon's first foray into connected fitness, and a low-cost bike from the e-commerce giant could have posed a serious threat to Peloton's own efforts to introduce a lower-cost product.

Image source: Peloton Interactive.

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Source Fool.com