Why Peloton Shouldn't Be Worried About Apple Fitness+
It's usually a pretty intimidating prospect when the richest company in the world enters your market to compete. That's precisely what Apple (NASDAQ: AAPL) is now doing as it prepares to challenge Peloton (NASDAQ: PTON) in the home exercise market, announcing its new Apple Fitness+ service that is set to launch later this year. Investors seem at least a little concerned, as Peloton shares dipped briefly when Apple unveiled the offering.
Analysts, on the other hand, remain mostly unfazed.
image source: Apple.
Source Fool.com