Shares of Peloton Interactive (NASDAQ: PTON) climbed on Thursday after the fitness equipment maker launched a private label clothing brand.
As of 2:50 p.m. EDT, Peloton's stock price was up more than 8%.
Peloton Apparel will offer an array of women's, men's, and gender-neutral clothing priced from $15 to $118. It will feature performance-tested fabrics that are designed to help people move comfortably both during their workout classes and thereafter. Some styles will also include moisture-wicking and quick-dry functionality.
Source Fool.com