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Why Pinterest Shot as Much as 5.5% Higher on Thursday


Pinterest (NYSE: PINS) rose as much as 5.5% on Thursday before settling down to close 3.6% higher. The online hobby-posting company continued to benefit from the news that social media behemoth Facebook (NASDAQ: FB) is shuttering Hobbi, its experimental Pinterest-like pinning app.

It's scary when a monster tech industry peer launches a product similar to yours. Facebook rolled out Hobbi in February, promising users the ability to "capture and organize your creative process." That approach, plus the appearance of the app -- which observers said looked and felt like Pinterest -- likely made the latter company's officials nervous (to say nothing of investors).

Image source: Pinterest.

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Source Fool.com

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