Procter & Gamble (NYSE: PG) isn't the first stock you'd think of when naming risky investments. The consumer staples giant has been consistently profitable for decades, and its massive global selling footprint makes it among the most stable businesses around.

Yet, its shares have still declined in 2022 on fears of a recession potentially hurting demand for its premium products in niches like laundry, skin care, and grooming. Those worries aren't unfounded. But investors should still consider P&G an attractive investment idea heading into 2023. Here are a few reasons why.

P&G's growth is looking weaker today than it has in years. Yes, organic sales were up a healthy 7% in the first-quarter selling period that ran through late September. However, all of that growth came from raising prices. Sales volumes decreased as consumers became more sensitive to price increases.

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Source Fool.com