Shares of Roku (NASDAQ: ROKU) were heading higher Friday, jumping as much as 4.7%. As of 11:42 a.m. ET, the stock was still up 2.1%.

The catalyst that pushed shares of the streaming video company up was some positive commentary from a Wall Street analyst.

Oppenheimer analyst Jason Helfstein was moderately more bullish Roku, raising his price target on the stock to $75 from $70, while maintaining his outperform (buy) rating. For context, that represents potential upside of 36% compared to Thursday's closing price. 

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Source Fool.com