Shares of Roku (NASDAQ: ROKU) climbed higher Wednesday, adding as much as 6.1%. At the close today, the stock was still up 5.6%.
A consumer study sponsored by the streaming platform suggests that Roku's opportunity is only just beginning.
Roku announced the details of a study of consumer viewing behavior and preferences. The report, titled The Streaming Decade, was conducted by National Research Group on behalf of Roku. The study suggested that streaming video "has reached a tipping point," reporting that nearly 90% of consumers are TV streamers, compared to 70% who subscribe to traditional pay-TV services.
Source Fool.com