Investors have some wildly different opinions about Shopify (NYSE: SHOP) and (NASDAQ: ETSY) stocks right now. News of a strategic pivot has helped Shopify shares trounce the market's rally so far in 2023, while Etsy slid into deeply negative territory year to date after its growth rates slowed.

Both stocks look like attractive long-term buys, though, as their platforms prepare to handle greater transaction volumes. The e-commerce industry is highly likely to expand further in the coming decades, and should reward the most innovative market-share leaders in the process.

With that bright outlook in mind, let's take a look at some good reasons to like Shopify and Etsy stocks right now.

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Source Fool.com