Why Simply Good Foods Stock Dropped 10% This Morning

Shares of The Simply Good Foods Company (NASDAQ: SMPL) a consumer goods company that makes branded nutrition bars and ready-to-drink shakes for folks following the Atkins diet and other diet plans, dropped sharply in Thursday-morning trading. Down 10% initially, Simply Good Foods shares are still looking pretty bad at the 10:50 a.m. EST mark -- down 5.2%.

You can blame earnings for that.  

Image source: Getty Images.

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Source Fool.com