Why SmileDirectClub Stock Surged on Friday

Shares of SmileDirectClub (NASDAQ: SDC) vaulted higher on Friday, climbing as much as 29.4%. As of 12:51 p.m. ET, the stock was still up 12.7%.

The catalyst that drove the oral healthcare company higher was a new marketing campaign that enlists the talents of some high-profile personalities to drive interest in its teeth-straightening dental aligners.

SmileDirectClub announced that it is partnering with several high-profile celebrities to launch its new Confidence Council. The company has enlisted the talents of Jonathan Van Ness, Tunde Oyeneyin, and Arielle Vandenberg as ambassadors, "to shine a light on the transformational power of a smile." 

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Source Fool.com