Shares of Spotify (NYSE: SPOT) have popped today, up by 11% as of 12:55 p.m. EST, after the company kicked off its "2020 Wrapped" personalized experience for users, while highlighting major milestones from the year, including its ambitious expansion into podcasts. Spotify also unveiled a slew of new features yesterday as part of the annual event.

The music-streaming technology company introduced in-app quizzes, premium badges for certain power users, new personalized playlists, social media stories format, and more. On the podcast front, Spotify said that podcast creators will get deeper insight into audiences and episode performance. The company is expanding its top podcast charts to provide greater discovery opportunities to podcasters, while providing new tools to reach more listeners.

Image source: Spotify.

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Source Fool.com