Why Spotify's Joe Rogan Exclusivity Is Such a Big Deal

Regardless of how you feel about Joe Rogan, one simple fact is indisputable: The comedian-turned-podcaster has a massive audience. That's partly why shares of Spotify (NYSE: SPOT) have soared to fresh 52-week highs -- levels not seen since 2018 -- after the Swedish music-streaming leader announced this week that it had scored an exclusivity deal with Rogan for The Joe Rogan Experience (JRE) podcast as part of its ongoing push into podcasts.

Here's why the partnership is such a big deal.

Image source: Spotify.

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Source Fool.com