Square (NYSE: SQ) announced last night that it has begun operations at Square Financial Services, sending its stock up 3.3% by 9:45 a.m. EST on Tuesday. 

You may be thinking: Doesn't Square already provide financial services? Isn't that the whole idea behind a company that performs point-of-sale credit card transactions for small (and, increasingly, large) retailers?

Yes, but this is a different scale of financial services that Square is talking about.

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Source Fool.com