Week to date, shares of The Trade Desk (NASDAQ: TTD) were up 8.9% as of 11:58 a.m. ET on Friday, according to data provided by S&P Global Market Intelligence. The advertising technology provider has received some good news recently that has investors feeling more optimistic about the company's prospects. 

Year to date, the stock is down 49% amid a weakening economy that is negatively impacting the digital advertising market.

The softening economy has made it challenging for investors to see any meaningful near-term growth catalysts for Trade Desk, which is why the stock has sold off this year. But recent developments have started to shift the narrative.

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Source Fool.com