Why The Trade Desk Will Benefit as Advertisers Seek Flexibility

The coronavirus outbreak caused many businesses to shut their doors to the public. If you're not open to customers, there is less incentive to market to them. As a result, when the pandemic first led cities and states to issue stay-at-home orders, advertisers cut spending wherever they could. The Trade Desk (NASDAQ: TTD), which allows advertisers to turn ad campaigns on and off at will, experienced decreasing revenue in its second quarter because of those cuts. 

Now, as businesses are starting to reopen, The Trade Desk is set to benefit as advertisers cautiously ramp up spending. Speaking about this in the company's first-quarter earnings call, CEO Jeff Green said, "We believe that data-driven advertising is on the front lines of recovery where advertising fuels and even ignites growth, and where growth fuels more advertising. As The Trade Desk is one of the leaders in data-driven advertising, we strongly believe that we will play a critical role in the global economic recovery."

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Source Fool.com