Why This 1 Strategy Could Help Netflix Stop its Subscriber Losses

Netflix (NASDAQ: NFLX) posted sober Q2 results in late April, showing a loss of 200,000 subscribers-the first drop it has experienced in over a decade. The future also looks less than rosy, with an additional 2 million customers expected to ditch their monthly plans during the current quarter alone. Competing streaming services Disney+ and HBO Max have both made franchises a keystone of their services, and have seen their subscriber numbers grow quarter over quarter. Now may be the time for Netflix to seriously invest in content brands of its own.

Despite its struggles, it's important to remember Netflix has the largest number of streaming subscribers globally: almost 222 million customers across more than 190 countries, beating out its nearest rival Amazon Prime Video's approximately 200 million. 

Image source: Getty Images.

Continue reading


Source Fool.com