Why This Feature Could Be Game-Changing for Stitch Fix

For the last decade, Stitch Fix (NASDAQ: SFIX) has built its business around shipping customers a "fix." A fix is a shipment containing five items of clothing selected by the company's proprietary algorithms and a personal stylist. Clients didn't have a chance to "weigh in" on the selected items and wouldn't know what was coming until it shipped. But this is changing. On a Fool Live episode recorded on June 16, Fool contributor Brian Stoffel and Brian Withers discuss how a small tweak the company is making to the process could be game-changing.

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Source Fool.com