Why This May Be Bigger for Amazon Than Its Stock Split

Amazon's (NASDAQ: AMZN) recent stock split put the retail giant in the spotlight. After years of trading higher than $1,000 a share, the stock was about to settle at a price of $124.

Stock splits don't change the overall market value of a company. They just lower the value of each individual share through the issuance of more stock to current holders.

The lower share price makes it easier for a broader range of investors to buy. Investors haven't yet flocked to Amazon, though. The shares have slipped about 9% since the June split. So the split hasn't been a catalyst for the stock.

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Source Fool.com