Why Topgolf Callaway Brands Stock Is Driving Higher Today

Topgolf Callaway Brands (NYSE: MODG) is reportedly seeking buyers for at least some of its golf manufacturing assets. Investors are intrigued by the possibility, sending Topgolf shares up 11% as of 10:45 Eastern.

Callaway is one of the biggest names in golf, a manufacturer of clubs, balls, and other apparel and equipment. In 2021 the company acquired Topgolf, a chain of golf-related entertainment centers, in an effort to appeal to a younger audience that might not want to commit to hours on the golf course.

The deal has so far not been a hit with investors. Topgolf Callaway shares today trade at less than half of their summer 2021 highs.

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Source Fool.com