Shares of Twilio (NYSE: TWLO) have jumped today, up by 7% as of 1:10 p.m. EDT, after the company announced that it is acquiring customer-data platform Segment for $3.2 billion. The deal had been rumored in recent days.
The all-stock deal will help the communications technology company better address use cases across customer service, marketing, and sales. The company says that the acquisition will strengthen its ability to help business customers derive insights from data, giving enterprise organizations a "unified view" to understand their customers.
Image source: Twilio.
Source Fool.com