Why Wingstop's Stock Took Flight This Week
Shares of Wingstop (NASDAQ: WING) were up almost 8% this week after the company launched a new virtual brand called Thighstop to help combat the rising cost of chicken.
Buying just chicken wings and breasts is much more expensive than buying a whole bird, so if it takes the entire chicken, and then uses all of the parts, it is a cheaper alternative.
Image source: Getty Images.
Source Fool.com