Why Won't Apple Inc. Talk About iPhone Mix?

On Apple's (NASDAQ: AAPL) most recent earnings call, several analysts tried to get Apple management to talk about the sales mix of iPhone 8, iPhone 8 Plus, and iPhone X that Apple expects to see in the coming quarters.

Analysts, of course, want as much information as possible to try to build accurate forecasts of Apple's iPhone revenue for the current fiscal year. Since iPhone revenue depends on both unit shipments as well as average selling prices, and since average selling prices depend on product mix, it's not hard to see why they were so interested in trying to get this information out of Apple's top brass.

Apple marketing chief Phil SchillerImage source: Apple.

Source: Fool.com