Why You'd Be Smart to Buy Southwest Airlines

Just when the worst of the COVID-19 pandemic seemed to be behind us and things were looking up in June, a surge in cases across several key states has underscored the harsh reality that the pandemic is far from over. The second climb in cases has affected families across the United States who are concerned about schools reopening, wondering when life will get back to normal, and deciding whether it's safe enough to take a summer vacation.

As a result of rising cases, airlines have seen a plateau in demand, which is pressuring airlines to dig in and prepare for a long recovery. Although the industry is hurting, there are a few good reasons why you'd be smart to buy the industry leader, Southwest Airlines (NYSE: LUV), for the long term.

Image source: Southwest Airlines

Source Fool.com