Zillow Group (NASDAQ: Z) (NASDAQ: ZG) is no longer content with just hosting the online platform where housing buyers and sellers interact; it has entered into the transaction process itself recently with a venture it calls "Zillow Offers." The company is providing sellers the chance for an immediate cash offer on their homes in the hope of making money when it flips the properties to buyers.
The move comes with new risks to Zillow; will it pay off?
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