Why a $399 iPhone Could Give Apple's Sales a Big Boost Next Year
Owning an Apple (NASDAQ: AAPL) device can be an expensive proposition for users who want to keep up with the latest and greatest model. Shelling out potentially $1,000+ every year just to stay current on the latest iPhone model is not an expense a lot of people can afford.
Granted, there are Apple enthusiasts out there who would go to great lengths to not be left behind, but for many, the simpler option has been to just avoid upgrading -- or to seek out cheaper, non-Apple alternatives.
It's that crowd that Apple may be targeting with its next cycle of model releases if one analyst is to be believed. Not only could that lower price result in more customers upgrading their devices, but it could also lure consumers away from Android phones.
Source Fool.com
