Investors don't like the look of e.l.f. Beauty (NYSE: ELF) because, while the fast-growing cosmetics brand smashed estimates in its fiscal first-quarter earnings report, the market disliked its guidance for the second quarter, which includes sharply lower profit margins as it steps up marketing spending.

As of 10:13 a.m. ET, the stock was down 14.5% on the news.

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Source Fool.com