Will BMW's Electric-Car Plan Fall Short of Matching Tesla?

Will BMW's Electric-Car Plan Fall Short of Matching Tesla?

German luxury-car maker BMW AG (NASDAQOTH: BAMXF) has given us a preview of how it plans to respond to the disruptive threat posed by Tesla (NASDAQ: TSLA) -- and it's a unique strategy that could pay off big for the luxury-car giant.

But it's not without some risks. Let's take a look.

Here's the key assumption behind BMW's plan: Most or all vehicles will be electric, eventually -- but it's not yet clear when buyers will begin to demand electric vehicles in mass-market quantities.

Continue reading

Source: Fool.com