Will Celsius Be the Next Monster Beverage?

Monster Beverage (NASDAQ: MNST) has been a monster stock for its shareholders. Originally called Hansen's Natural, the stock has been ripping and roaring throughout the 21st century. Suppose you bought $1,000 worth of shares when Monster Energy was introduced in April 2002. Adjusted for splits, your cost basis would have been $0.09 a share. Hold on for a couple of decades, and in September 2020, your 11,111 shares are now worth $903,768.

Now, it's highly unlikely Celsius Holdings (NASDAQ: CELH) will pull off a 900-bagger like Monster did. But the stock has certainly been a mini-monster lately, running up 500% for its shareholders over the last year. Was that a fluke? Or are we seeing the beginning of another colossus in the energy drink market? Let's dive in.

Image source: Celsius Holdings.

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Source Fool.com