Will HBO Max Solve AT&T's Retention Problem?
AT&T's (NYSE: T) WarnerMedia will launch HBO Max in April, and a key metric of success for the service will be improving retention among HBO Now subscribers.
Due to the month-to-month nature of streaming video subscriptions, HBO Now subscribers can cancel service anytime and rejoin later if they want. The company saw significant subscriber fluctuations around each season of Game of Thrones.
HBO Max -- which will include everything on HBO Now, a big back catalog of licensed content, and several exclusive originals -- could help retain HBO Now subscribers. In fact, that's one of the main reasons WarnerMedia is reportedly considering pricing the service at the same $15 per month as HBO Now.
Source Fool.com
