Netflix (NASDAQ: NFLX) and Walt Disney (NYSE: DIS) seem to be passing ships when it comes to pricing. Netflix held a press call on Thursday, unveiling how much its new ad-supported tier will cost. When it launches in the U.S. come Nov. 3, it will set cost-conscious subscribers back just $6.99 a month. This is on the low end of the $7 to $9 monthly rate that was reported by Bloomberg.  

Disney+ plans to introduce its ad-backed plan -- at $7.99 a month -- on Dec. 8. Remember when Disney+ launched its ad-free platform three years ago for $6.99 a month, just a little more than half the $12.99 monthly rate that Netflix was commanding for its standard plan? The living room coffee tables have turned. 

Image source: Getty Images.

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Source Fool.com