Will Netflix's Foray Into Games Pay Off?

Following rumors that surfaced in May, Netflix (NASDAQ: NFLX) confirmed last week that it is jumping into video games. When the video-streaming leader reported second-quarter results, it outlined its plans to expand into games, starting with titles optimized for mobile devices. Netflix has previously dabbled in interactive content, releasing a handful of shows that allow viewers to make choices that impact how the story unfolds.

Will the strategy pay off?

Image source: Netflix.

Source Fool.com