Will This Company Beat Amazon and Walmart at Their Own Game?

Amazon (NASDAQ: AMZN) and Walmart (NYSE: WMT) have been trying hard to crack the Indian e-commerce market for quite some time now. The American giants have been deploying a host of initiatives to bring more consumers into the fold there -- such as recruiting local mom-and-pop stores to act as agents.

These mom-and-pop stores are supposed to handle last-mile delivery of various types of goods for Amazon and Walmart. But now, it looks like both companies could be beaten at this game by a local player. Reliance Retail -- which recently started testing its e-commerce platform, JioMart, in India -- has decided to keep these local mom-and-pop stores (known as Kirana stores in India) at the center of its e-commerce strategy.

Image source: Getty Images.

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Source Fool.com