With inflation pressuring business budgets, most consumer-goods companies have started increasing prices and passing higher costs on to consumers. This would help alleviate cost pressure to keep a company's profitability high. On the flip side, consumers get the brunt of these rising costs. 

But Figs (NYSE: FIGS) isn't doing this. Instead, it's keeping its prices stable during this inflationary time. The scrubs manufacturer hasn't lost its pricing power; instead, it is looking to stay on the good side of its loyal customer base. Is this a smart move, or could it lead to frustrated shareholders? 

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Source Fool.com