Will This Two-City Experiment Speed Up Google Fiber's Expansion Plans?

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) is changing its sales tactics around the Google Fiber high-speed network service. When Google Fiber opens its doors in Louisville and San Antonio, the company won't try to sell a bundled TV service alongside every internet plan.

Rumors of Google Fiber's demise have turned out to be greatly exaggerated. It's true that Alphabet is evolving its strategies for this service, but the plan to build out fiber access in more markets remains on track. For example, Google Fiber is currently installing fiber runs and supporting assets in both Louisville and San Antonio. The service is also evaluating a list of 19 additional cities for the next round of expansion announcements, including large metro areas such as Los Angeles and Dallas, but also smaller markets like my own backyard here in Tampa, Florida.

So things are moving along, despite rumors to the contrary. Future installations might rely more on next-generation wireless networks in order to avoid expensive and regulation-laden fiber installations, but the concept of offering high-speed internet service at a reasonable cost has not changed.

Source: Fool.com