Rising stock prices in the past year and a half have made it easy for many companies to justify deploying stock splits. While stock splits don't really change anything for investors, they can often generate excitement about a stock. They provide some good press around a stock since, after all, a company will normally use a stock split if it has been performing well and it can maintain a reasonable share price after the split.

Recently, MicroStrategy (NASDAQ: MSTR) jumped into the excitement around stock splits, announcing that it will split its shares on a 10-for-1 basis effective August 1. It has been a strong year for MicroStrategy thus far, with shares of the analytics company up by more than 180% since January. Can the stock split help lift the stock even higher in the second half?

A stock split shouldn't really have a significant effect on a stock's future performance. The business' fundamentals remain the same, and aside from being able to own more full shares of a stock, there really isn't a big difference for investors. A $10,000 investment in a company is still a $10,000 investment after a stock split. Investors will just own more shares of the company -- at a reduced price.

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Source Fool.com