On June 22, Brian Armstrong, chief executive officer of Coinbase Global (NASDAQ: COIN), unveiled what he's calling a "super app" strategy for the company. As he explained at the company's State of Crypto Summit in New York, under such a strategy, Coinbase would become less of a centralized exchange, and more of a decentralized mobile app where you manage everything crypto- and internet-related. 

Is this just pie-in-the-sky thinking? Or is there something to this strategy that might just work? After all, Elon Musk has been talking up a super app for Twitter for months now. And super apps such as WeChat and Alibaba Group's (NYSE: BABA) Alipay have been popular in Asia for years. 

Let's take a closer look at what this could mean for Coinbase, which like so many businesses and investments related to crypto has taken a beating in the past two years.

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Source Fool.com