Will the Return of Sports Save Cable TV?

Cord-cutting is accelerating as the coronavirus pandemic pushes more households to unsubscribe from cable. One of the biggest factors influencing those subscriber decisions is the sudden lack of live sports. Most sports leagues suspended play in mid-March.

First-quarter results from pay-TV giants like AT&T (NYSE: T) or Comcast (NASDAQ: CMCSA) belie the true effect of COVID-19 on cable subscriptions. The period included just a few weeks of the pandemic's impact in the United States. Cord-cutting accelerated in April and early May, according to a poll from Morning Consult.

But the NBA and NHL have plans to resume play later this summer. The MLB is still negotiating terms with the players' union to safely start the 2020 season, but many are hopeful it'll have a shortened season. 

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Source Fool.com