Since the debut of ChatGPT late last year, consumers and investors alike have been enthralled with the potential of artificial intelligence (AI) and more specifically, the advances in large-language models that power next-generation chatbots.

The public fascination with conversational AI lit a fire under big technology companies, which have been scrambling to develop and integrate similar products and capabilities into their own lineups. Not to be left behind, Amazon (NASDAQ: AMZN) joined the fray this week, debuting several AI-powered products, while also vowing to give the virtual assistant it pioneered a much-needed makeover.

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Source Fool.com