With Pixel 2, Google Is Borrowing a Page Out of Apple's Playbook

With Pixel 2, Google Is Borrowing a Page Out of Apple's Playbook

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) subsidiary Google hosted its big product event yesterday, and it was chock-full of new products that all feature Google Assistant. The Pixel 2 smartphone was the main headliner, and the stakes were high following the original Pixel's launch last year, as well as the fact that Google made headlines just a couple weeks ago by announcing it would acquire HTC's Pixel team for $1.1 billion. Assuming that deal closes in early 2018 -- which it should, since there aren't likely to be any regulatory challenges -- then Google will be much more vertically integrated and its future smartphones will be all the more promising.

With the Pixel 2 and Pixel 2 XL, the search giant is borrowing a page out of Apple's (NASDAQ: AAPL) playbook.

Image source: Google.

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Source: Fool.com