Yes, the $9.95-a-Month Movie-a-Day MoviePass Works

When MoviePass first made it public that it intended to offer members access to one movie a day at over 90% of theaters in the United States for just $9.95 a month, the announcement was met with a lot of skepticism.

That was at least partly because the deal seems too good to be true. Since the average price of a movie ticket hit an all-time high of $8.84 in the first quarter of 2017, according to the National Association of Theater Owners, MoviePass loses money if members see just two movies a month.

The company, which was started by Netflix co-founder Mitch Lowe, told Motley Fool in an email that it plans to cover its deficits by selling the data it amasses. That seems a little far-fetched, but that's what Ted Farnsworth, CEO of Helios and Matheson Analytics Inc. (which owns MoviePass) told us.

Source: Fool.com