One of the most impactful ways that technology and the internet have changed the economy and consumer behavior is the rise of online shopping. With the tap of a finger, people can buy nearly anything they want from the comfort of their own homes. 

This has huge investment implications. Even after its monumental rise in the past decade, online shopping still only commands just 15% of overall retail sales in the U.S. There's still so much room for expansion as we look far out into the future. 

For investors, there are many choices when looking to put money to work behind e-commerce companies. Let's consider the options.

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Source Fool.com