It's hard to find a more noticeable shift among consumers in the past couple of decades than the growth of online shopping. The rise of the internet, coupled with the popularity of the smartphone and proliferation of digital payments, has resulted in a completely new industry that has registered rapid gains. 

But today, online shopping only accounts for just over 15% of all retail sales in the U.S., leaving plenty of expansion potential as we look ahead. There are many different e-commerce stocks to invest in, so you don't have to pick a single winner. Let's take a closer look at this secular trend. 

There's no need to try to pick a winner because there's already a winner in the e-commerce space. I'm talking about Amazon (NASDAQ: AMZN), which was a trailblazer and disruptor that went from selling books online in the 1990s to now selling just about everything you can think of. Founder and former CEO Jeff Bezos was convinced early on that the internet was going to have a profound impact on how consumers shopped, and he positioned his business according to this prescient view. 

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Source Fool.com