Financial services is an ancient industry, and in recent decades, it's often lagged behind others when it comes to improving the user experience. But this has been changing.

One of the most notable trends this century has been the growing popularity of fintech, or financial technology. Using the connective power of the internet, fintech businesses have made traditional financial products simpler and more accessible to customers, winning monumental growth for themselves. This makes it an attractive place to look for investing opportunities.

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Source Fool.com