You May Have to See to Believe Johnnie Walker Parent Company's New Sustainability Concept

If you can't imagine drinks coming in paper bottles, you might be in for a surprise.

Diageo (NYSE: DEO), maker of the Johnnie Walker labels and Smirnoff Vodka, as well as other brands, has announced that it will pilot a sustainable, paper-only bottle for a limited-edition run of Johnnie Walker.

Diageo said it is introducing the first bottle for spirits that is entirely plastic-free and made from sustainably sourced wood. The bottle will launch in 2021.

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Source Fool.com