Streaming platform (NASDAQ: ROKU) has been a rough stock to own for the past 18 months. Shares have fallen 88% from their highs, testing the mettle of even the most convicted shareholders.

Roku's secret sauce is its advertising business, and conditions in the industry aren't good right now. Analysts are steadily cutting their forecasts for United States advertising spending as brands tighten their purse strings in anticipation of a recession.

But knowing the difference between a temporary setback and a death blow can make all the difference in your portfolio. Here is why investors should consider jumping on the Roku train before it leaves the station.

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Source Fool.com