Yum! Brands Chooses Impossible Burgers for Habit Burger's New Plant-Based Offerings
Just a few days after Impossible Foods launched direct-to-customer sales of bulk Impossible Burger packages, the plant-based meat company has found yet another outlet -- this time, the Habit Burger Grill, owned by Yum! Brands (NYSE: YUM). According to a press release this morning, the California-based fast-casual chain is adding a pair of Impossible's plant protein burger creations to its menu.
With 288 restaurants currently in operation, the Habit Burger Grill has previously relied on red-meat offerings such as its flagship Charburger, along with steak sandwiches, ahi tuna, and grilled chicken. While the chain is sourcing its plant-based patties from Impossible Foods, it plans to put its own twist on the final menu items. As Chief Branding Officer Iwona Alter explains in the press release: "We are excited to introduce elevated and classic flavor choices with the Original Impossible Burger and the Impossible Bistro Burgers but done 'The Habit way.' Our culinary team has created unique combinations of flavors to ensure these burgers satisfy all our customers' cravings regardless of their dietary preferences."
Image source: Impossible Foods.
Source Fool.com
