ON24, a company that offers an interactive webinar and virtual event experiences platform, has offered up further details about its imminent initial public offering (IPO). The platform has been described by one analyst as "Zoom (NASDAQ: ZM) meets AI."
In a recent regulatory filing with the Securities and Exchange Commission (SEC), ON24 said its business-to-business digital experience platform provides live, interactive webinars that increase engagement among prospective customers, focusing on "converting customer engagement into revenue." ON24 uses an AI-driven system to help fuel ongoing interest, increase personalization, and help convert interested parties into customers.
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Source Fool.com